PRICE PERCEPTION DEFINITION FULL
PRICE PERCEPTION DEFINITION SOFTWARE

It is worth mentioning that consumer satisfaction also plays a decisive and mediating role in the development and molding of buying behavior of consumers ( Larsen et al., 2017). To explore the cumulative effects of product pricing and packaging on the buying behavior of consumers of different ethnicities, it is essential to research these aspects of marketing. In the competitive market of commodities, products, varieties, consumers, ethnicities, and preferences, product pricing and product packaging information descriptions have a considerable influence on the buying behavior of consumers. Given the results of this research, product managers should adopt pricing tactics along with product packaging to influence the buying intentions of consumers.

PRICE PERCEPTION DEFINITION FULL

The introduction of satisfaction as a mediating variable led to the observation of full mediation in the case of product pricing and partial mediation in product packaging. Confirmatory factor analysis, path analysis, and discriminant validity in structural equation modeling revealed that product pricing and packaging had a statistically significant relationship with the buyer decision process.

Customer satisfaction is mediated by one dependent and two independent variables. Product pricing and product information were independent variables in this study, whereas consumer buying behavior was a dependent variable.

PRICE PERCEPTION DEFINITION SOFTWARE

SPSS and AMOS software were used for the data analysis.

A total of 367 (73%) students responded, and 17 questionnaires were rejected due to missing information. Questionnaire-based convenience sampling was conducted on 500 students for data collection using online and offline sources. To test these hypotheses, research was conducted on university students in China. The relationship between product pricing and product packaging plays an important role in the buying behavior of consumers, whereas customer satisfaction plays a mediating role.

4School of Mechanical Engineering, Guiyang University, Guiyang, China.

3School of Data Science and Information Engineering, Guizhou Minzu University, Guiyang, China.

2School of Mechanical Engineering, Guizhou University, Guiyang, China.1Department of Product Design, School of Fine Arts, Guizhou Minzu University, Guiyang, China.Huiliang Zhao 1,2*, Xuemei Yao 3, Zhenghong Liu 4 and Qin Yang 2

Price perception definition